Niacinamide works the same way in most serums. It’s Vitamin B3, commonly used as a skin-conditioning ingredient. It’s often included to support the look of even skin tone. What changes between brands is the second ingredient it’s paired with. That’s what should guide your choice here. All four serums below are sold on Nykaa. Review counts reflect purchase volume, not fit or quality.
We don’t show a price here because it wasn’t checked in the last 24 hours — the listing may have changed. Price last checked 2026-09-10.
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- Plum 10% Niacinamide Brightening Face Serum with Rice Water has logged 144,181 reviews. That’s more than the other three serums in this set. It pairs niacinamide with rice water, a traditional ingredient included for its soothing and brightening properties.
- Minimalist 10% Niacinamide Face Serum With Matmarine + Zinc has 134,772 reviews. It pairs niacinamide with Matmarine, a marine-derived complex used for hydration. It also includes zinc, added for its sebum-regulating properties.
- The Derma Co 10% Niacinamide Face Serum For Acne Marks has 74,640 reviews. Its name positions it for acne marks, a use case the other three don’t state in their titles.
- Dot & Key 10% Vitamin C + E Face Serum With 5% Niacinamide has 62,814 reviews. It combines niacinamide with both Vitamin C and Vitamin E in one formula. Vitamin C is an antioxidant that also supports the skin’s natural collagen process. Vitamin E is an antioxidant often paired with Vitamin C to help stabilize it.
If you want the serum with the most reviews behind it, pick Plum. If you want zinc included for oil control, pick Minimalist. If acne marks are your main concern, pick The Derma Co. If you want antioxidant support alongside niacinamide, pick Dot & Key.