Best Niacinamide Serum: Five Options Compared

The most-reviewed niacinamide serum here is The Ordinary, with 167,892 reviews. All five are sold on Nykaa.

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Niacinamide is a form of vitamin B3. In skincare, it is used for the skin barrier, sebum control, and uneven tone and marks.

This comparison uses public listing data only. It does not include lab tests or results on skin. Review counts are the number of reviews on each listing.

We don’t show a price here because it wasn’t checked in the last 24 hours — the listing may have changed. Price last checked 2026-09-10 for all five. Verify the price at checkout.

The five compared

• The Ordinary Niacinamide 10% + Zinc 1% has 167,892 reviews. Its title lists niacinamide at 10% and zinc at 1%, with no other named active. Zinc compounds are used in skincare for antimicrobial and sebum-regulating effects.
• Plum 10% Niacinamide Brightening Face Serum with Rice Water has 144,181 reviews. Its title includes rice water and positions the serum as brightening. Rice water is generally used for hydration and conditioning.
• Minimalist 10% Niacinamide Face Serum With Matmarine + Zinc has 134,772 reviews. Its title names Matmarine alongside zinc.
• The Derma Co 10% Niacinamide Face Serum For Acne Marks has 74,640 reviews. Its title positions it for acne marks. Acne marks are post-inflammatory discolouration left after acne heals.
• Dot & Key 10% Vitamin C + E Face Serum With 5% Niacinamide has 62,814 reviews. Its title pairs vitamin C and vitamin E with niacinamide. Vitamin C is an antioxidant, and vitamin E is often paired with it to help stabilise the formula. Four of the five listings state 10% niacinamide. This one states 5%.

Which one fits you

If you want the most-reviewed option, pick The Ordinary.

If rice water is the priority, pick Plum.

If you want Matmarine, pick Minimalist.

If acne marks are the concern, pick The Derma Co.

If you want vitamin C and vitamin E alongside niacinamide, pick Dot & Key.

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