5 Niacinamide Serums in India: What Each One Pairs It With

Niacinamide is a form of vitamin B3. It supports your skin’s barrier and helps even out tone and texture. That’s why it anchors all five serums compared here. All five are sold on Nykaa.

Four of these serums use a 10% niacinamide concentration. One uses 5% niacinamide instead, paired with other actives. Niacinamide serums are usually sold at 5-10% concentration. What a brand pairs it with is often the bigger difference between formulas.

Review counts below show how many people rated each serum on Nykaa. They don’t tell you how well a serum will work for your skin.

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We don’t show a price here because it wasn’t checked in the last 24 hours — the listing may have changed. Price last checked 2026-09-10.

Compare the five

• The Ordinary Niacinamide 10% + Zinc 1% — This is the simplest formula of the five. It pairs niacinamide with zinc and no other added active. Zinc is commonly paired with niacinamide to help regulate oil production. It has 167,892 reviews, the highest count in this group.
• Plum 10% Niacinamide Brightening Face Serum with Rice Water — Plum formulates this serum with rice water. Rice water has a soothing, hydrating feel. It isn’t a medicinal active ingredient. The serum is marketed under a “Brightening” label. That’s a positioning term, not a separate ingredient. It has 144,181 reviews.
• Minimalist 10% Niacinamide Face Serum With Matmarine + Zinc — Minimalist pairs zinc with a proprietary marine-derived complex it calls “Matmarine.” Matmarine is a brand-specific blend. No independently documented mechanism beyond being a marine extract can be stated for it. It has 134,772 reviews.
• The Derma Co 10% Niacinamide Face Serum For Acne Marks — The Derma Co names its target use case in the product title: acne marks. That’s a positioning choice, not a separate active ingredient. It has 74,640 reviews.
• Dot & Key 10% Vitamin C + E Face Serum With 5% Niacinamide — Dot & Key uses a lower 5% niacinamide concentration. It pairs that with Vitamin C and Vitamin E, both antioxidants. Vitamin E is commonly used to help stabilize Vitamin C in a formula. It has 62,814 reviews.

If you want the simplest formula, pick The Ordinary. If you want a brightening formula with rice water, pick Plum. If you want added marine-derived ingredients, pick Minimalist. If you’re targeting acne marks, pick The Derma Co. If you want antioxidant support alongside niacinamide, pick Dot & Key.

Shop niacinamide serums on Nykaa