Niacinamide is one of the more forgiving actives to start with — see our piece on what it actually does. Concentration and what else is in the bottle vary a lot between brands, so here’s five real options and how they differ.
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The five
- Minimalist 10% Niacinamide Face Serum With Matmarine + Zinc — ₹569 (MRP ₹599). 10% is on the higher end of what’s typically used; zinc is commonly paired with niacinamide for oil control.
- The Ordinary Niacinamide 10% + Zinc 1% — ₹600, no discount listed. The formula most other “10% niacinamide + zinc” serums are implicitly compared against — it popularized this exact combination.
- Plum 10% Niacinamide Brightening Face Serum with Rice Water — ₹593 (MRP ₹659). Adds rice water, marketed toward brightening specifically rather than oil control.
- The Derma Co 10% Niacinamide Face Serum For Acne Marks — ₹237 (MRP ₹249). The cheapest of the five by a wide margin, positioned specifically for post-acne marks rather than general use.
- Dot & Key 10% Vitamin C + E Face Serum With 5% Niacinamide — ₹429 (MRP ₹499). Not a niacinamide-first product — vitamin C is the lead ingredient here, niacinamide is secondary at half the concentration of the other four.
If you’re new to niacinamide, the plain 10% + zinc formulas (Minimalist, The Ordinary) are the more direct starting point; the other three each fold niacinamide into a broader formula aimed at brightening or acne marks specifically, which is a reasonable thing to want but is a different question than “does niacinamide work for me” on its own.