The Ordinary’s Niacinamide 10% + Zinc 1% has 167,892 reviews on Nykaa. That’s the highest review count among the five niacinamide serums compared here. A review count shows how many people bought and rated a product. It doesn’t tell you about fit or quality for your skin.
Niacinamide is a form of vitamin B3 used in skincare. It supports the skin’s barrier and helps regulate surface oiliness. All five serums below use it as the core active, and all five are sold on Nykaa.
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- The Ordinary Niacinamide 10% + Zinc 1% has 167,892 reviews, the highest count in this set. It’s formulated with just niacinamide and zinc, with no added botanical extracts or vitamins. Zinc is included in niacinamide serums for its oil-controlling and soothing properties.
- Plum 10% Niacinamide Brightening Face Serum with Rice Water has 144,181 reviews. It’s formulated with rice water and positioned as a brightening serum. Rice water is a traditional ingredient valued for its starch and carbohydrate content. In modern formulas, it’s typically added for mild soothing and moisture support.
- Minimalist 10% Niacinamide Face Serum With Matmarine + Zinc has 134,772 reviews. It pairs niacinamide with zinc and a marine-derived ingredient complex called Matmarine. Matmarine’s specific function isn’t established in independent skincare research beyond the brand’s own description.
- The Derma Co 10% Niacinamide Face Serum For Acne Marks has 74,640 reviews. Its product title positions it for acne marks specifically, rather than general brightening or antioxidant use.
- Dot & Key 10% Vitamin C + E Face Serum With 5% Niacinamide has 62,814 reviews. At 5% niacinamide, it has a lower concentration than the other four serums here. Those four are formulated at 10%. It also pairs niacinamide with Vitamin C and Vitamin E. Both are antioxidants that help neutralize free-radical damage from UV and environmental exposure. Vitamin E also helps stabilize Vitamin C in the formula.
If you want the most-reviewed option with a minimal formula, pick The Ordinary Niacinamide 10% + Zinc 1%.
If brightening with rice water is the priority, pick Plum 10% Niacinamide Brightening Face Serum with Rice Water.
If you want niacinamide paired with Matmarine, pick Minimalist 10% Niacinamide Face Serum With Matmarine + Zinc.
If acne marks are the focus, pick The Derma Co 10% Niacinamide Face Serum For Acne Marks.
If antioxidants matter most, pick Dot & Key 10% Vitamin C + E Face Serum With 5% Niacinamide.